--- title: Pharma Marketing Research & White Papers | Doceree description: Download Doceree's pharma marketing research, white papers, and reports. Expert insights on HCP engagement, point-of-care marketing, and omnichannel --- [Now Live Daily Command is live Explore](https://doceree.com/daily-command/launch?hsLang=en) [![Doceree](https://doceree.com/images/doceree-logo.svg)](https://doceree.com/?hsLang=en) [Agencies](https://doceree.com/agencies?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) Solutions [Agencies](https://doceree.com/?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) Channels [![ABM](https://doceree.com/images/logos%20for%20cards/abm.svg)](https://doceree.com/channels/abm?hsLang=en) [![Programmatic](https://doceree.com/images/runs/channels/programmatic.svg)](https://doceree.com/channels/programmatic?hsLang=en) [![POC](https://doceree.com/images/runs/channels/poc.svg)](https://doceree.com/channels/ehr?hsLang=en) [![DOOH](https://doceree.com/images/runs/channels/dooh-cis.png)](https://doceree.com/channels/dooh-powered-by-clinical-intent-signals?hsLang=en) [![Email](https://doceree.com/images/runs/channels/email.svg)](https://doceree.com/channels/email?hsLang=en) [![SMS](https://doceree.com/images/runs/channels/sms.svg)](https://doceree.com/channels/sms?hsLang=en) [![RepTwin](https://doceree.com/images/logos%20for%20cards/reptwin.svg)](https://doceree.com/channels/reptwin?hsLang=en) Solutions [![Marketplace](https://doceree.com/images/logos%20for%20cards/marketplace.svg)](https://doceree.com/marketplace?hsLang=en) [![Co-pay.com](https://doceree.com/images/logos%20for%20cards/copay.com.svg)](https://doceree.com/channels/co-pay?hsLang=en) [![NEXT](https://doceree.com/images/logos%20for%20cards/next.svg)](https://doceree.com/channels/next?hsLang=en) Insights [Blogs](https://blog.doceree.com/?hsLang=en) [Events](https://blog.doceree.com/events?hsLang=en) [Media](https://info.doceree.com/media?hsLang=en) [White paper](https://info.doceree.com/white-papers) [Case Studies](https://info.doceree.com/case-studies?hsLang=en) [Ai Health 25](https://doceree.com/ai-health-25?hsLang=en) [Health Decode](https://doceree.com/health-decode?hsLang=en) About [Our Story](https://doceree.com/our-story?hsLang=en) [Our Technology](https://doceree.com/technology?hsLang=en) [Careers](https://doceree.com/careers?hsLang=en) [Contact us](https://doceree.com/contact?hsLang=en) [Exchange Login](https://exchange.doceree.com/login) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) [Available on Daily command](https://doceree.com/daily-command?hsLang=en) White Papers ## Unlock data-driven insights & trends shaping HCP engagement today Your source for Doceree's research and white papers. Stay up to date with our journey of innovation and impact. ### [![1200x800_LP_listing_view](https://info.doceree.com/hubfs/1200x800_LP_listing_view.jpg) Doceree 360 Doceree 360 - Annual Report 2025 The Doceree 360 Report (2025 Edition) provides the definitive roadmap to modernization. Using proprietary HCP survey data from Doceree.ai... Doceree 360 Dec 01, 2025](https://info.doceree.com/healthcare-marketing-trends-2025-2026?hsLang=en) ### [![HIEP_APAC_Hero Image](https://info.doceree.com/hubfs/HIEP_APAC_Hero%20Image.jpg) HCP Marketing High Interaction & Engagement Platforms - APAC Your ultimate guide to navigating the Asia-Pacific’s changing digital landscape. This report examines evolving expectations, challenges... HCP Marketing Nov 01, 2025](https://info.doceree.com/report-hiep-for-apac-hcp-engagement?hsLang=en) ## White Papers #### Type of White Paper All #### Year All [![Doceree 360-1200x800](https://info.doceree.com/hubfs/Doceree%20360-1200x800.jpg)](https://info.doceree.com/healthcare-marketing-trends-2024-2025?hsLang=en) Doceree 360 ### [Doceree 360 - Healthcare Marketing Trends 2024 - 2025](https://info.doceree.com/healthcare-marketing-trends-2024-2025?hsLang=en) Discover actionable strategies to drive patient-centric, AI-powered, and privacy-first marketing campaigns. Dec 10, 2025 [![HIEP Report](https://info.doceree.com/hubfs/HIEP%20Report.jpg)](https://info.doceree.com/report-hiep-europe-hcp-engagement?hsLang=en) HIEP ### [What’s all the HIEP about!](https://info.doceree.com/report-hiep-europe-hcp-engagement?hsLang=en) Want to devise an effective omnichannel marketing strategy to engage HCPs? Unlock the network effect through HIEP report that unleashes... Nov 12, 2025 [![Report - Intent To Prescribe](https://info.doceree.com/hubfs/Report%20-%20Intent%20To%20Prescribe.jpg)](https://info.doceree.com/i2p-report-digital-pharma-marketing?hsLang=en) HCP Marketing ### [Intent To Prescribe Report](https://info.doceree.com/i2p-report-digital-pharma-marketing?hsLang=en) The quest for measuring success and the advent of a benchmark in digital communications and marketing for pharmaceutical industry. Oct 22, 2025 [![Report - DOCEREE-360 (2022)](https://info.doceree.com/hubfs/Report%20-%20DOCEREE-360%20(2022).jpg)](https://info.doceree.com/report-2022-edition-doceree-360?hsLang=en) Doceree 360 ### [Doceree 360-2022 Edition Report](https://info.doceree.com/report-2022-edition-doceree-360?hsLang=en) The exponential upsurge of Point-of-Care (POC) channels has not only changed the dynamics of the HCP-patient relationship, but also the way... Aug 25, 2022 [![Report - Programmatic Trends (2022)](https://info.doceree.com/hubfs/Report%20-%20Programmatic%20Trends%20(2022).jpg)](https://info.doceree.com/report-programmatic-trends-in-pharma-marketing-2022?hsLang=en) HCP Marketing ### [Programmatic Trends in Pharma HCP Marketing 2022](https://info.doceree.com/report-programmatic-trends-in-pharma-marketing-2022?hsLang=en) The report summarizes four key programmatic trends that pharma marketers should keep a hawk eye on to be able to plan better for 2022. Jan 01, 2022 [![Report - 100 Day Report (2020)](https://info.doceree.com/hubfs/Report%20-%20100%20Day%20Report%20(2020).jpg)](https://info.doceree.com/report-changing-landscape-of-physician-digital-marketing-amid-covid-19?hsLang=en) HCP Marketing ### [Changing Landscape of Physician Digital Marketing Amid COVID-19](https://info.doceree.com/report-changing-landscape-of-physician-digital-marketing-amid-covid-19?hsLang=en) The 100-day Report digs deep into vast amount of data captured by Doceree to provide marketers with key insights into Physician digital... Jan 01, 2020 [![Onion_Whitepaper_cover_image_1200x800](https://info.doceree.com/hubfs/Onion_Whitepaper_cover_image_1200x800.jpg)](https://info.doceree.com/whitepaper-context-intelligence-ecosystem?hsLang=en) Advertiser ### [Building the NEXT in Healthcare Marketing with 'Layers of Context'](https://info.doceree.com/whitepaper-context-intelligence-ecosystem?hsLang=en) Infuse contextual relevance into every HCP touchpoint with our AI-powered, 5-layered framework. [![Email Header POC WP 3 (2)](https://info.doceree.com/hubfs/Email%20Header%20POC%20WP%203%20(2).png)](https://info.doceree.com/whitepaper-seven-points-poc-messaging?_gl=1*9uiv6j*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg1NTkyJGo1NCRsMCRoMA..&hsLang=en) POC ### [7 Points of Point-of-Care Messaging Whitepaper](https://info.doceree.com/whitepaper-seven-points-poc-messaging?_gl=1*9uiv6j*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg1NTkyJGo1NCRsMCRoMA..&hsLang=en) Dive into innovative POC strategies that unlock actionable insights to boost HCP engagement, elevate patient outcomes, and create a measurable business impact for your brand. [![WP - Bolstering Transparency in Programmatic Pharma Messaging-1](https://info.doceree.com/hubfs/WP%20-%20Bolstering%20Transparency%20in%20Programmatic%20Pharma%20Messaging-1.jpg)](https://info.doceree.com/ads-txt-pharma-programmatic-transparency?_gl=1*15yytdi*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg3NDYxJGo1MiRsMCRoMA..&hsLang=en) POC ### [Ads.txt White Paper: Why The Standard Is Crucial For Point-of-Care Ecosystem](https://info.doceree.com/ads-txt-pharma-programmatic-transparency?_gl=1*15yytdi*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg3NDYxJGo1MiRsMCRoMA..&hsLang=en) Programmatic technology provides incredible convenience to life sciences brands to engage prescribers on point-of-care platforms. However, the lack of transparency in the space has marred the progress of the entire... [![MicrosoftTeams-image](https://info.doceree.com/hubfs/MicrosoftTeams-image.jpg)](https://info.doceree.com/whitepaper-account-based-marketing-for-healthcare?_gl=1*1etpal1*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg3NTk3JGo2MCRsMCRoMA..&hsLang=en) Advertiser ### [Harnessing the Power of Account-based Marketing for Healthcare Marketers](https://info.doceree.com/whitepaper-account-based-marketing-for-healthcare?_gl=1*1etpal1*_gcl_au*NzE4ODQ4NTE3LjE3Nzg1ODgxNTYuODk4MjQ2NjY5LjE3ODAzMTU5MzcuMTc4MDMxNTk2MA..*_ga*MTI4MDc4MTA3NS4xNzc4NTg4MTUz*_ga_QH36FFR1CH*czE3ODA0ODMwMjkkbzgyJGcxJHQxNzgwNDg3NTk3JGo2MCRsMCRoMA..&hsLang=en) For companies that seek high-quality leads for their marketing and sales team, an account-based marketing (ABM) approach serves them best by letting them establish meaningful, hyper-targeted communications with decision makers... 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