--- title: "Programmatic Trends in Pharma Marketing 2022: Shaping HCP Engagement" description: Discover breakthrough trends in programmatic marketing, reshaping how pharma brands connect with healthcare professionals (HCPs) through targeted campaigns and data-driven strategies. image: https://info.doceree.com/hubfs/programmatic-3.jpg --- [Now Live Daily Command is live Explore](https://doceree.com/daily-command/launch?hsLang=en) [![Doceree](https://doceree.com/images/doceree-logo.svg)](https://doceree.com/?hsLang=en) [Agencies](https://doceree.com/agencies?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) Solutions [Agencies](https://doceree.com/?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) Channels [![ABM](https://doceree.com/images/logos%20for%20cards/abm.svg)](https://doceree.com/channels/abm?hsLang=en) [![Programmatic](https://doceree.com/images/runs/channels/programmatic.svg)](https://doceree.com/channels/programmatic?hsLang=en) [![POC](https://doceree.com/images/runs/channels/poc.svg)](https://doceree.com/channels/ehr?hsLang=en) [![DOOH](https://doceree.com/images/runs/channels/dooh-cis.png)](https://doceree.com/channels/dooh-powered-by-clinical-intent-signals?hsLang=en) [![Email](https://doceree.com/images/runs/channels/email.svg)](https://doceree.com/channels/email?hsLang=en) [![SMS](https://doceree.com/images/runs/channels/sms.svg)](https://doceree.com/channels/sms?hsLang=en) [![RepTwin](https://doceree.com/images/logos%20for%20cards/reptwin.svg)](https://doceree.com/channels/reptwin?hsLang=en) Solutions [![Marketplace](https://doceree.com/images/logos%20for%20cards/marketplace.svg)](https://doceree.com/marketplace?hsLang=en) [![Co-pay.com](https://doceree.com/images/logos%20for%20cards/copay.com.svg)](https://doceree.com/channels/co-pay?hsLang=en) [![NEXT](https://doceree.com/images/logos%20for%20cards/next.svg)](https://doceree.com/channels/next?hsLang=en) Insights [Blogs](https://blog.doceree.com/?hsLang=en) [Events](https://blog.doceree.com/events?hsLang=en) [Media](https://info.doceree.com/media?hsLang=en) [White paper](https://info.doceree.com/white-papers?hsLang=en) [Case Studies](https://info.doceree.com/case-studies?hsLang=en) [Ai Health 25](https://doceree.com/ai-health-25?hsLang=en) [Health Decode](https://doceree.com/health-decode?hsLang=en) About [Our Story](https://doceree.com/our-story?hsLang=en) [Our Technology](https://doceree.com/technology?hsLang=en) [Careers](https://doceree.com/careers?hsLang=en) [Contact us](https://doceree.com/contact?hsLang=en) [Exchange Login](https://exchange.doceree.com/login) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) [Available on Daily command](https://doceree.com/daily-command?hsLang=en) [**REPORT**](https://info.doceree.com/report-programmatic-trends-in-pharma-marketing-2022#form_id_section) # Programmatic trends in pharma marketing 2022 ## Shaping the future of HCP engagement. *Discover the breakthrough trends in programmatic marketing that are changing how pharma brands connect with HCPs.* This report examines the evolution of programmatic advertising through 1,100 campaigns across 165 platforms, targeting over 100 specialties. These campaigns generated 50M impressions and reached 1.2M unique physicians, offering insights into the healthcare marketing landscape: - Programmatic gains prominence among endemic publishers. - First-party data makes contextual marketing valuable. - Big opportunities emerge in HCP's clinical workflow. - Account-based marketing creates a buzz.   ## Download the report Doceree requires your contact information to reach you about our products and services. You can unsubscribe anytime. For details on unsubscribing and our privacy practices, see our Privacy Policy. WHAT'LL YOU'LL GET ## Deep dive into programmatic strategies **Uncover the intricacies of these trends and their effects on pharma marketing.** Our comprehensive analysis provides valuable insights into: - Programmatic ad spending in pharma is expected to reach new heights. - Endemic publishers are rapidly adopting programmatic solutions. - First-party data is becoming crucial for effective targeting. - Point-of-care platforms offer unique opportunities for trigger-based messaging. - Account-based marketing allows precise targeting of high-value HCPs. ![programmatic-1](https://info.doceree.com/hubfs/programmatic-1.jpg) ## Numbers that tell the story ![LP Slider Image_ Progmmatic Trends - 19%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20Progmmatic%20Trends%20-%2019%25.png) ![LP Slider Image_ Progmmatic Trends - 69%-1](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20Progmmatic%20Trends%20-%2069%25-1.png) ![LP Slider Image_ Progmmatic Trends - 43%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20Progmmatic%20Trends%20-%2043%25.png) ![LP Slider Image_ Progmmatic Trends - 39%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20Progmmatic%20Trends%20-%2039%25.png) ![LP Slider Image_ Progmmatic Trends - 14%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20Progmmatic%20Trends%20-%2014%25.png) **Discover What's Shaping Healthcare Marketing in 2025** **## Doceree 360 - Healthcare Marketing Trends 2024-25 Doceree 360 provides the insights you need to refine campaigns with accuracy, enhance patient care alignment, and successfully navigate data privacy challenges. [Get full insights](https://info.doceree.com/healthcare-marketing-trends-2024-25?hsLang=en)** **![Doceree](https://doceree.com/images/doceree-logo.svg) Doceree is the connected infrastructure beneath healthcare commercialization, linking every clinical signal, decision, and channel to the outcomes that matter. 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