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REPORT

Programmatic trends in pharma marketing 2022

Shaping the future of HCP engagement.

Discover the breakthrough trends in programmatic marketing that are changing how pharma brands connect with HCPs.

This report examines the evolution of programmatic advertising through 1,100 campaigns across 165 platforms, targeting over 100 specialties. These campaigns generated 50M impressions and reached 1.2M unique physicians, offering insights into the healthcare marketing landscape:

  • Programmatic gains prominence among endemic publishers.
  • First-party data makes contextual marketing valuable.
  • Big opportunities emerge in HCP's clinical workflow.
  • Account-based marketing creates a buzz.

 

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WHAT'LL YOU'LL GET

Deep dive into programmatic strategies

Uncover the intricacies of these trends and their effects on pharma marketing.

Our comprehensive analysis provides valuable insights into:

  • Programmatic ad spending in pharma is expected to reach new heights.
  • Endemic publishers are rapidly adopting programmatic solutions.
  • First-party data is becoming crucial for effective targeting.
  • Point-of-care platforms offer unique opportunities for trigger-based messaging.
  • Account-based marketing allows precise targeting of high-value HCPs.

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Doceree 360 - Healthcare Marketing Trends 2024-25

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