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REPORT

Changing Landscape of Physician Digital Marketing Amid COVID-19

Redefining pharma marketing strategies for the digital era.

Discover how COVID-19 accelerated digital adoption among physicians and pharma brands.

The Doceree 100-Day report analyzes over 20M impressions served to nearly 250,000 physicians from July to October 2020, revealing crucial insights into digital physician marketing trends -

  • Physicians prefer desktops for professional development and engagement.
  • Specialists show higher engagement with digital advertising compared to generalists.
  • Brands successfully reached 75% of physicians in targeted specialties during the pandemic.

Download the report

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WHAT'LL YOU'LL GET

Get a clearer view of physicians' digital behavior

Uncover key trends shaping the future of pharma digital marketing.

Our comprehensive analysis provides valuable insights into:

  • Device preferences for professional activities (87% desktop vs. 13% mobile).
  • Engagement rates across different physician specialties and geographies.
  • Popular digital platforms for physician education and engagement.
  • Click-through rates (CTRs) and engagement metrics across specialties.
  • Reach and frequency of digital campaigns during the pandemic.
  • Geographical trends in physician engagement and reach.
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