--- title: Changing Landscape of Physician Digital Marketing Amid COVID-19 description: Discover how COVID-19 accelerated digital adoption among physicians, reshaping pharma marketing strategies with insights from the Doceree 100-Day report. image: https://info.doceree.com/hubfs/100-day-3.jpg --- [Now Live Daily Command is live Explore](https://doceree.com/daily-command/launch?hsLang=en) [![Doceree](https://doceree.com/images/doceree-logo.svg)](https://doceree.com/?hsLang=en) [Agencies](https://doceree.com/agencies?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) Solutions [Agencies](https://doceree.com/?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) Channels [![ABM](https://doceree.com/images/logos%20for%20cards/abm.svg)](https://doceree.com/channels/abm?hsLang=en) [![Programmatic](https://doceree.com/images/runs/channels/programmatic.svg)](https://doceree.com/channels/programmatic?hsLang=en) [![POC](https://doceree.com/images/runs/channels/poc.svg)](https://doceree.com/channels/ehr?hsLang=en) [![DOOH](https://doceree.com/images/runs/channels/dooh-cis.png)](https://doceree.com/channels/dooh-powered-by-clinical-intent-signals?hsLang=en) [![Email](https://doceree.com/images/runs/channels/email.svg)](https://doceree.com/channels/email?hsLang=en) [![SMS](https://doceree.com/images/runs/channels/sms.svg)](https://doceree.com/channels/sms?hsLang=en) [![RepTwin](https://doceree.com/images/logos%20for%20cards/reptwin.svg)](https://doceree.com/channels/reptwin?hsLang=en) Solutions [![Marketplace](https://doceree.com/images/logos%20for%20cards/marketplace.svg)](https://doceree.com/marketplace?hsLang=en) [![Co-pay.com](https://doceree.com/images/logos%20for%20cards/copay.com.svg)](https://doceree.com/channels/co-pay?hsLang=en) [![NEXT](https://doceree.com/images/logos%20for%20cards/next.svg)](https://doceree.com/channels/next?hsLang=en) Insights [Blogs](https://blog.doceree.com/?hsLang=en) [Events](https://blog.doceree.com/events?hsLang=en) [Media](https://info.doceree.com/media?hsLang=en) [White paper](https://info.doceree.com/white-papers?hsLang=en) [Case Studies](https://info.doceree.com/case-studies?hsLang=en) [Ai Health 25](https://doceree.com/ai-health-25?hsLang=en) [Health Decode](https://doceree.com/health-decode?hsLang=en) About [Our Story](https://doceree.com/our-story?hsLang=en) [Our Technology](https://doceree.com/technology?hsLang=en) [Careers](https://doceree.com/careers?hsLang=en) [Contact us](https://doceree.com/contact?hsLang=en) [Exchange Login](https://exchange.doceree.com/login) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) [Available on Daily command](https://doceree.com/daily-command?hsLang=en) [**REPORT**](https://info.doceree.com/report-changing-landscape-of-physician-digital-marketing-amid-covid-19#form_id_section) # Changing Landscape of Physician Digital Marketing Amid COVID-19 ## Redefining pharma marketing strategies for the digital era. *Discover how COVID-19 accelerated digital adoption among physicians and pharma brands.* The Doceree 100-Day report analyzes over 20M impressions served to nearly 250,000 physicians from July to October 2020, revealing crucial insights into digital physician marketing trends - - Physicians prefer desktops for professional development and engagement. - Specialists show higher engagement with digital advertising compared to generalists. - Brands successfully reached 75% of physicians in targeted specialties during the pandemic. ## Download the report Doceree requires your contact information to reach you about our products and services. You can unsubscribe anytime. For details on unsubscribing and our privacy practices, see our Privacy Policy. WHAT'LL YOU'LL GET ## Get a clearer view of physicians' digital behavior **Uncover key trends shaping the future of pharma digital marketing.** Our comprehensive analysis provides valuable insights into: - Device preferences for professional activities (87% desktop vs. 13% mobile). - Engagement rates across different physician specialties and geographies. - Popular digital platforms for physician education and engagement. - Click-through rates (CTRs) and engagement metrics across specialties. - Reach and frequency of digital campaigns during the pandemic. - Geographical trends in physician engagement and reach. ![100-day-1](https://info.doceree.com/hubfs/100-day-1.jpg) ## Numbers that define the digital shift ![LP Slider Image_ 100 day report - 87%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%2087%25.png) ![LP Slider Image_ 100 day report - 68%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%2068%25.png) ![LP Slider Image_ 100 day report - 75%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%2075%25.png) ![LP Slider Image_ 100 day report - 80%](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%2080%25.png) ![LP Slider Image_ 100 day report - 7_10](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%207_10.png) ![LP Slider Image_ 100 day report - Top 2 cities](https://info.doceree.com/hubfs/LP%20Slider%20Image_%20100%20day%20report%20-%20Top%202%20cities.png) ![Doceree](https://doceree.com/images/doceree-logo.svg) Doceree is the connected infrastructure beneath healthcare commercialization, linking every clinical signal, decision, and channel to the outcomes that matter. 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