REPORT
Changing Landscape of Physician Digital Marketing Amid COVID-19
Redefining pharma marketing strategies for the digital era.
Discover how COVID-19 accelerated digital adoption among physicians and pharma brands.
The Doceree 100-Day report analyzes over 20M impressions served to nearly 250,000 physicians from July to October 2020, revealing crucial insights into digital physician marketing trends -
- Physicians prefer desktops for professional development and engagement.
- Specialists show higher engagement with digital advertising compared to generalists.
- Brands successfully reached 75% of physicians in targeted specialties during the pandemic.
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WHAT'LL YOU'LL GET
Get a clearer view of physicians' digital behavior
Uncover key trends shaping the future of pharma digital marketing.
Our comprehensive analysis provides valuable insights into:
- Device preferences for professional activities (87% desktop vs. 13% mobile).
- Engagement rates across different physician specialties and geographies.
- Popular digital platforms for physician education and engagement.
- Click-through rates (CTRs) and engagement metrics across specialties.
- Reach and frequency of digital campaigns during the pandemic.
- Geographical trends in physician engagement and reach.