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REPORT

Doceree 360 report: Unveiling HCP engagement at Point-of-Care

Enhancing HCP engagement in the digital age

Discover how point-of-care platforms are reshaping healthcare communications.

The Doceree 360 Report 2022 edition provides groundbreaking insights into healthcare professional (HCP) engagement at the point-of-care (POC). Our comprehensive analysis of over 250 campaigns, reaching 600K+ HCPs across 70+ POC platforms, reveals transformative trends in digital HCP interactions and script generation.

  • HCPs spend an average of 6 hours on POC platforms during an 11-hour workday.
  • Script generation is 3x higher on POC than on other online mediums.
  • Trigger-based messaging leads to a 32% higher script lift.

 

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WHAT'LL YOU'LL GET

Delve deeper into POC advancements

Uncover the strategies driving successful HCP engagement and improved patient outcomes.

The healthcare landscape is rapidly evolving, with POC platforms becoming increasingly crucial for HCP-patient interactions and brand communications. Our report dives deep into:

  • HCP workflow patterns and peak engagement hours on POC platforms.
  • Effectiveness of various messaging strategies (e.g., trigger-based, patient affordability, DAW).
  • Impact of POC campaigns on script lift and impression metrics.
  • Specialty-specific insights for targeted marketing approaches.
  • The growing importance of data-driven strategies in life sciences marketing.

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