Doceree 360 report: Unveiling HCP engagement at Point-of-Care
Enhancing HCP engagement in the digital age
Discover how point-of-care platforms are reshaping healthcare communications.
The Doceree 360 Report 2022 edition provides groundbreaking insights into healthcare professional (HCP) engagement at the point-of-care (POC). Our comprehensive analysis of over 250 campaigns, reaching 600K+ HCPs across 70+ POC platforms, reveals transformative trends in digital HCP interactions and script generation.
- HCPs spend an average of 6 hours on POC platforms during an 11-hour workday.
- Script generation is 3x higher on POC than on other online mediums.
- Trigger-based messaging leads to a 32% higher script lift.
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Delve deeper into POC advancements
Uncover the strategies driving successful HCP engagement and improved patient outcomes.
The healthcare landscape is rapidly evolving, with POC platforms becoming increasingly crucial for HCP-patient interactions and brand communications. Our report dives deep into:
- HCP workflow patterns and peak engagement hours on POC platforms.
- Effectiveness of various messaging strategies (e.g., trigger-based, patient affordability, DAW).
- Impact of POC campaigns on script lift and impression metrics.
- Specialty-specific insights for targeted marketing approaches.
- The growing importance of data-driven strategies in life sciences marketing.