DawAI Reader creates history, fetches Lowe Lintas India's first Pharma Silver Lion at Cannes 2025

In a historic moment for India at the Cannes Lions International Festival of Creativity 2025, Doceree has won Silver in partnership with Alkem Laboratories and Lowe Lintas for the DawAI Reader campaign—marking the first award for India in Pharma Lions at this year’s festival. The accolade recognizes groundbreaking initiative in healthcare, spotlighting how digital innovation can significantly enhance healthcare accessibility in underserved areas.

The DawAI Reader by Alkem, is a powerful AI-based tool designed to read and decode handwritten prescriptions for patients in rural and remote parts of India—where access to pharmacists or educated interpreters is limited. By enabling people to understand the medicines prescribed to them in their local language, the innovation bridges a crucial gap in the care continuum, thereby significantly elevating healthcare outcomes in rural India.

Harshit Jain, MD, Founder & Global CEO of Doceree, shares his excitement, “To bring home a Cannes Lions for India—and especially for a purpose-driven innovation like DawAI Reader—is an honor that deeply humbles us. I’m grateful for the trust and collaboration with Alkem and Lowe Lintas. This win proves that when creativity, technology, and intent come together, we can truly transform lives.”
 
Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, comments, “Creativity meets innovation today to change the very basics of the healthcare industry and DawAI Reader is just the right example.  It isn’t just a campaign—it’s a solution. A testament to what happens when we design for real-world impact. Truly elated and humbled to be a part of the campaign.”