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REPORT

Intent to Prescribe

A groundbreaking method for evaluating the effectiveness of digital marketing campaigns for pharmaceutical marketers

Discover the I2P (Intent to Prescribe) Score—an innovative performance metric that empowers pharmaceutical marketers to measure and predict the effectiveness of their digital healthcare professional (HCP) campaigns. Co-authored by marketing experts in the pharmaceutical and life sciences fields, this report offers insights on optimizing your digital strategy, enhancing HCP engagement, and achieving better outcomes.

Explore this report to discover how the I2P Score can elevate your marketing strategies.

  • Obtain exclusive access to a validated framework for evaluating digital marketing success within the pharmaceutical industry.
  • Discover practical strategies to enhance your campaigns and increase HCP engagement by leveraging the I2P Score.
  • Crafted with insights from leading pharmaceutical and media experts, the I2P Score is supported by real-world data and case studies. assistance strategy.

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WHAT'LL YOU'LL GET

Uncover the Real Worth of Your Digital Marketing Initiatives

Discover how the I2P Score can enhance your digital campaigns by providing accurate measurement, actionable insights, and strategic guidance for future success.

The I2P Score is more than just a metric; it’s a powerful tool for pharmaceutical marketers to enhance their digital marketing performance. By forecasting the 'Intent to Prescribe,' this score provides clear insights into effective strategies and areas for improvement, ensuring your campaigns are focused and impactful.

  • Evaluate your HCP campaign effectiveness through real-time, data-driven insights.
  • Pinpoint opportunities for enhancement to refine strategy and enhance HCP engagement levels.
  • Empower your decision-making with insights that drive improved ROI and pave the way for more successful outcomes.
LP Image I2P Score

From The Contributors

"The crux of the digital age is the availability of enormous data streams that emerge from every single touchpoint created with every single customer. This level of detail has never been available and hence to capitalise on the immense insight that this data provides, pharma must build new capabilities not just to make sense of the data, but also to create value for doctors and patients, in ways that they have never done before.”

Gauri Chaudhary
Co-founder
Brand Innerworld

“As a practicing marketer, I have always sought clarity about customer behavior. Now reaching out to them over impersonal media such as digital channels, it becomes even more difficult to gauge satisfaction and engagement. A tool that can help practicing marketers to analyse and predict the intent of the doctor to prescribe their brands would be very helpful.”

 

Jay C Nair
Head - India Rx Business
Inzpera Healthsciences

"Clarity through insight is a holy grail for every marketer. Even the great David Ogilvy didn’t know which 50% of his advertisements worked. Tools like the I2P can be of great help to brand teams in planning valuable customer engagement.”

 

 

 

Pankaj N Gursahani
Head - Sales Exellence
GSK