--- title: Case Study - Global Publisher Boosts HCP Targeting & Maximizes ROAS | Doceree description: Learn how a leading global publisher improved HCP targeting and simplified ad management with Doceree's AdManager, leveraging specialization-based pricing. image: https://info.doceree.com/hubfs/admanager-%20case%20study%20-%20Maximize%20ROAS_300x175.jpg --- [Now Live Daily Command is live Explore](https://doceree.com/daily-command/launch?hsLang=en) [![Doceree](https://doceree.com/images/doceree-logo.svg)](https://doceree.com/?hsLang=en) [Agencies](https://doceree.com/agencies?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) Solutions [Agencies](https://doceree.com/?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) Channels [![ABM](https://doceree.com/images/logos%20for%20cards/abm.svg)](https://doceree.com/channels/abm?hsLang=en) [![Programmatic](https://doceree.com/images/runs/channels/programmatic.svg)](https://doceree.com/channels/programmatic?hsLang=en) [![POC](https://doceree.com/images/runs/channels/poc.svg)](https://doceree.com/channels/ehr?hsLang=en) [![DOOH](https://doceree.com/images/runs/channels/dooh-cis.png)](https://doceree.com/channels/dooh-powered-by-clinical-intent-signals?hsLang=en) [![Email](https://doceree.com/images/runs/channels/email.svg)](https://doceree.com/channels/email?hsLang=en) [![SMS](https://doceree.com/images/runs/channels/sms.svg)](https://doceree.com/channels/sms?hsLang=en) [![RepTwin](https://doceree.com/images/logos%20for%20cards/reptwin.svg)](https://doceree.com/channels/reptwin?hsLang=en) Solutions [![Marketplace](https://doceree.com/images/logos%20for%20cards/marketplace.svg)](https://doceree.com/marketplace?hsLang=en) [![Co-pay.com](https://doceree.com/images/logos%20for%20cards/copay.com.svg)](https://doceree.com/channels/co-pay?hsLang=en) [![NEXT](https://doceree.com/images/logos%20for%20cards/next.svg)](https://doceree.com/channels/next?hsLang=en) Insights [Blogs](https://blog.doceree.com/?hsLang=en) [Events](https://blog.doceree.com/events?hsLang=en) [Media](https://info.doceree.com/media?hsLang=en) [White paper](https://info.doceree.com/white-papers?hsLang=en) [Case Studies](https://info.doceree.com/case-studies?hsLang=en) [Ai Health 25](https://doceree.com/ai-health-25?hsLang=en) [Health Decode](https://doceree.com/health-decode?hsLang=en) About [Our Story](https://doceree.com/our-story?hsLang=en) [Our Technology](https://doceree.com/technology?hsLang=en) [Careers](https://doceree.com/careers?hsLang=en) [Contact us](https://doceree.com/contact?hsLang=en) [Exchange Login](https://exchange.doceree.com/login) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) [Available on Daily command](https://doceree.com/daily-command?hsLang=en) CASE STUDY # Global publisher simplifies HCP targeting and specialization-based pricing [Download Case Study](https://info.doceree.com/case-study-admanager-hcp-targeting-specialization-based-pricing#form_id_section) What you'll get ## Nudge smarter inventory management and maximum ROAS with admanager Learn how an endemic publisher overcame the limitations of contextual targeting by adopting **admanager, powered by Doceree.** They transitioned to specialization-based targeting, simplified tag setup, and implemented dynamic pricing, resulting in better control and increased value for their inventory. - Discover how specialization-based targeting can streamline operations and boost ad effectiveness. - See the impact of reducing tag complexity and implementing dynamic pricing in ad management. - Examine how tag simplification and specialization-based pricing impact CPM variance results. **Read the full case study to learn how admanager is redefining healthcare ad management.**   ## Sign-up to download More Resources ### Why healthcare needs a dedicated ad management platform for programmatic success Most healthcare and life sciences publishers currently use generic ad management platforms that weren't built for healthcare... [Read Blog](https://blog.doceree.com/programmatic-admanager-for-healthcare-publishers?hsLang=en) ### Healthcare tech provider’s revenue soars by a whopping 3000% Discover how a leading healthcare tech provider leveraged admanager, powered by Doceree, to tackle inefficient inventory utilization, inconsistent monetization, low CPMs, and an unpredictable revenue. [Download Case Study](https://info.doceree.com/case-study-admanager-healthcare-tech-revenue-growth?hsLang=en) ### Why healthcare publishers need a unified, healthcare-centric ad manager For healthcare publishers, one of the most significant barriers to optimized inventory utilization is their over-reliance on generic ad management platforms... 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