CASE STUDY
Global publisher simplifies HCP targeting and specialization-based pricing
What you'll get
Nudge smarter inventory management and maximum ROAS with AdManager
Learn how an endemic publisher overcame the limitations of contextual targeting by adopting AdManager, powered by Doceree. They transitioned to specialization-based targeting, simplified tag setup, and implemented dynamic pricing, resulting in better control and increased value for their inventory.
- Discover how specialization-based targeting can streamline operations and boost ad effectiveness.
- See the impact of reducing tag complexity and implementing dynamic pricing in ad management.
- Examine how tag simplification and specialization-based pricing impact CPM variance results.
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