--- title: "Case Study: HCP Targeting Revives Revenue for Struggling Platform | Doceree" description: Learn how a struggling platform used HCP targeting and contextual ads with Doceree's Endemic to double earnings and boost CPM rates in 6 months. image: https://info.doceree.com/hubfs/Endemic%20-%20Struggling%20platform%20revives%20revenue%20with%20HCP%20targeting%20and%20contextual%20ads-1.jpg --- [Now Live Daily Command is live Explore](https://doceree.com/daily-command/launch?hsLang=en) [![Doceree](https://doceree.com/images/doceree-logo.svg)](https://doceree.com/?hsLang=en) [Agencies](https://doceree.com/agencies?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) Solutions [Agencies](https://doceree.com/?hsLang=en) [Publishers](https://doceree.com/publishers?hsLang=en) [EHR](https://doceree.com/ehr?hsLang=en) [Hospital & health system](https://doceree.com/health-system?hsLang=en) Channels [![ABM](https://doceree.com/images/logos%20for%20cards/abm.svg)](https://doceree.com/channels/abm?hsLang=en) [![Programmatic](https://doceree.com/images/runs/channels/programmatic.svg)](https://doceree.com/channels/programmatic?hsLang=en) [![POC](https://doceree.com/images/runs/channels/poc.svg)](https://doceree.com/channels/ehr?hsLang=en) [![DOOH](https://doceree.com/images/runs/channels/dooh-cis.png)](https://doceree.com/channels/dooh-powered-by-clinical-intent-signals?hsLang=en) [![Email](https://doceree.com/images/runs/channels/email.svg)](https://doceree.com/channels/email?hsLang=en) [![SMS](https://doceree.com/images/runs/channels/sms.svg)](https://doceree.com/channels/sms?hsLang=en) [![RepTwin](https://doceree.com/images/logos%20for%20cards/reptwin.svg)](https://doceree.com/channels/reptwin?hsLang=en) Solutions [![Marketplace](https://doceree.com/images/logos%20for%20cards/marketplace.svg)](https://doceree.com/marketplace?hsLang=en) [![Co-pay.com](https://doceree.com/images/logos%20for%20cards/copay.com.svg)](https://doceree.com/channels/co-pay?hsLang=en) [![NEXT](https://doceree.com/images/logos%20for%20cards/next.svg)](https://doceree.com/channels/next?hsLang=en) Insights [Blogs](https://blog.doceree.com/?hsLang=en) [Events](https://blog.doceree.com/events?hsLang=en) [Media](https://info.doceree.com/media?hsLang=en) [White paper](https://info.doceree.com/white-papers?hsLang=en) [Case Studies](https://info.doceree.com/case-studies?hsLang=en) [Ai Health 25](https://doceree.com/ai-health-25?hsLang=en) [Health Decode](https://doceree.com/health-decode?hsLang=en) About [Our Story](https://doceree.com/our-story?hsLang=en) [Our Technology](https://doceree.com/technology?hsLang=en) [Careers](https://doceree.com/careers?hsLang=en) [Contact us](https://doceree.com/contact?hsLang=en) [Exchange Login](https://exchange.doceree.com/login) [Schedule a demo](https://doceree.com/contact?hsLang=en#form) [Available on Daily command](https://doceree.com/daily-command?hsLang=en) CASE STUDY # Struggling platform revives revenue with HCP targeting and contextual ads [Download Case Study](https://info.doceree.com/hcp-targeting-revives-platform-revenue#form_id_section) What you'll get! ## Optimize Ads and Grow Revenue with Endemic, powered by Doceree Discover how an endemic platform, grappling with rising costs and declining ad revenue, utilized Endemic, powered by Doceree, to improve healthcare professional identification, optimize ad placements, and deliver precisely targeted advertisements. This strategic approach significantly boosted CPM rates and overall earnings. 1. See how precise targeting and strategic ad placements can revitalize revenue streams for digital platforms. 2. Uncover strategies for enhancing ad revenue through precise identification of healthcare professionals and the use of contextually relevant advertisements. 3. The platform successfully identified a substantial portion of the HCP segment, increased CPM from single to double digits, and doubled earnings in just six months. ## Sign-up to download More Case Studies ### A leading publishing group boosts revenue by embracing digital transformation Unlock new revenue streams and growth opportunities with Endemic, powered by Doceree. [Read More](https://info.doceree.com/digital-transformation-boosts-publisher-revenue?hsLang=en) ### 63% increase in second-line ITP script volume with Doceree's trigger-based campaign Elevate Brand Awareness and Drive Prescription Growth with POC, powered by Doceree. 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