The Future of Pharmaceutical Marketing in the Era of Data and AI
Join us for an exclusive panel discussion on the evolution of healthcare marketing. Explore how data, analytics and artificial intelligence are reshaping pharmaceutical marketing strategies, from personalised healthcare professional engagement to precision targeting and regulatory compliance across global markets. Gain actionable insights and strategic foresight from leaders redefining omnichannel marketing within complex regulatory frameworks.
What to Expect
Why pharma must urgently redefine the roles of humans in marketing before machines do it for them
How AI changes the definition of creativity, storytelling, insight, and accountability
The impact of AI in the collapse of the traditional brand planning cycle
The evolution of HCP engagement in a digital-first world
Keynote
Daniel Hulme
Chief AI Officer, WPP
Panelists
Simon Stebbing
Chief Growth & Innovation Officer, Ogilvy Health
Susana Bento
Global Omnichannel Operations Lead, Grünenthal
Jiten Jain
Vice President & General Manager (UK & Europe), Doceree
Corina Savin
Global Media Strategy Leader, AstraZeneca
Moderator
Ritesh Patel
Chief Growth Officer, Doceree
Event Details
2:00 PM - 2:50 PM - Registration & Mingle 2:50 PM - 3:00 PM - Opening Remarks 3:00 PM - 3:30 PM - Opening Keynote: "The Impact of AI on Marketing" - Daniel Hulme, Chief AI Officer, WPP 3:30 PM - 4:30 PM - Panel Discussion: "The Future of Pharmaceutical Marketing in the Era of Data & AI" 4:30 PM - 4:40 PM - Closing Remarks 4:45 PM - 6:00 PM - Cocktails & Canapes – Cucumber Rooftop Bar
Location: Sea Containers House, 18 Upper Ground, London SE1 9PD
