As healthcare marketing evolves, does “Programmatic”
still capture the full scope of what’s possible—or is a rebrand overdue?
Join Doceree and MM+M at Cannes Lions 2025 for an exclusive, closed-door roundtable with creative leaders across healthcare marketing as we explore whether rethinking the term ‘Programmatic’ can drive greater clarity and impact. In healthcare, this approach operates under unique constraints, unlike consumer marketing, making the language we use more critical than ever. As contextual AI, regulatory shifts, and physician behavior evolve, so must the narrative. Because in healthcare, how we talk about the future shapes how we build it.
Date & Time: 9:00 AM, Tuesday, 17th June 2025 Venue: Hilton by Canopy, 2 Bd Jean Hibert, 06400 Cannes, France
Panel Attendees
Elizabeth Beringer
President and Founder, Spring & Bond
Andrea Palmer
CEO, Publicis Health Media
Greg Lewis
Group President, Calcium + Company
Justin Freid
Chief Media & Innovation Officer, CMI
Tina Allan
Chief Data & Intelligence Officer, FCB
David Coman
CEO, BGB Group
Kelly Leger
Managing Director, Deloitte Digital
Join the exclusive conversation with industry leaders; availability is limited.
