Doceree partners with AnalyticsIQ

Doceree, the world's first global network of physician-only platforms for programmatic messaging, today announces its partnership with AnalyticsIQ, the leading provider of predictive people-based data.

AnalyticsIQ has the unique ability to link their high-quality and predictive PeopleCore consumer data directly to NPI to create robust and actionable HCP personas and audiences. As part of their partnership with Doceree, AnalyticsIQ will initially provide dozens of HCP audiences covering a wide variety of actionable provider attributes including:

• Specific disciplines
• Use of AI and technology
• Provider ethnicity
• Interests such as sports, video games, and foodies
• Channel behaviors including podcasts and streaming

“We are thrilled that AnalyticsIQ will be the first data provider to offer persona-based HCP audiences in the Doceree Marketplace,” said Julius Ramirez, SVP & GM, Product & Partnerships, Doceree. “AnalyticsIQ’s ability to link their demographic, behavioral, and psychographic data to NPI is truly powerful as it unlocks a comprehensive view into HCPs as unique individuals and provides the actionable insight needed to drive marketing results through better HCP engagement. We are proud to partner with them and offer Marketplace users access to AnalyticsIQ’s differentiated HCP audiences,” said Ramirez.

Commenting on the partnership, Christine Lee, Head of Health Strategy & Partnerships,  AnalyticsIQ, said “We are excited to partner with Doceree and enable better HCP engagement with accessible and effective data solutions. As the first data provider offering persona audiences in Doceree’s HCP-focused Marketplace, pharma marketers can now leverage our people-based audiences specifically designed to provide insight into the provider-as-a-person for better HCP marketing”.

Doceree is a leading global platform dedicated to improving healthcare outcomes by enriching HCP-patient conversations, with advanced data tools. By partnering with AnalyticsIQ, Doceree will be able to offer Marketplace users access to high-quality HCP audiences so they can nudge HCPs where it matters most and drive richer marketing engagement.

For more information about AnalyticsIQ’s predictive data, analytics and HCP audiences visit: https://analytics-iq.com. To understand Marketplace better- its offerings and benefits, visit: https://doceree.com/marketplace-brand/