Doceree Reinforces AI Leadership with Varun Hasija's Return
Doceree appoints Varun Hasija as VP - Product & Innovation (AI)
In the dynamic landscape of healthcare marketing, staying ahead of the curve means embracing innovation, especially in the realm of Artificial Intelligence. Today, we're thrilled to announce a significant strategic move that underscores Doceree's commitment to pioneering AI-led solutions and solidifying our position as the global leader in programmatic messaging for healthcare professionals (HCPs).
Expertise & Authoritativeness: Doceree veteran returns
Doceree is proud to welcome back Varun Hasija to spearhead our AI and life sciences initiatives. This isn't just a new hire; it's a homecoming. Varun isn't just an experienced entrepreneur; he was instrumental in building the initial product of Doceree in our formative years. His deep-rooted understanding of Doceree's foundational vision, coupled with his proven entrepreneurial spirit, makes him the ideal leader to drive our next phase of AI-powered growth.
This strategic rejoining is further amplified by Doceree's acquisition of CampaignBrew, the innovative AI + AdTech startup founded by Varun. This acquisition is a testament to the synergistic vision shared between Varun and Doceree, immediately enhancing our product strengths and accelerating our mission to revolutionize HCP marketing globally. This move brings in not just a leader but also cutting-edge technology that has already been proven in the market.
Trustworthiness: A Clear Vision for the Future of HCP Engagement
The timing of Varun's return is no coincidence. Doceree is on the cusp of launching a series of groundbreaking AI-powered enhancements to our product suite. These innovations are specifically designed to reshape how life sciences brands engage with HCPs across the vast digital ecosystem. As AI rapidly moves to the forefront of pharma's future, Doceree's proactive steps reflect our unwavering commitment to creating data-centric, future-oriented solutions that seamlessly align with the evolving priorities of life science brands worldwide.
Varun Hasija himself articulates this vision clearly: "What started as a conversation about technology quickly evolved into a shared excitement about what lies ahead for Doceree. We’re entering a phase where AI can fundamentally transform the way life sciences brands connect with physicians, and I’m thrilled to return and lead this charge. My focus is to build a high-performance product organization that doesn’t just ship fast, but delivers real, measurable impact.” This statement not only highlights his ambition but also his commitment to tangible results, instilling further confidence in our partners.
Harshit Jain, MD, Founder and Global CEO of Doceree, echoes this sentiment, emphasizing the strategic importance of Varun's return: "Varun’s return is both timely and symbolic. He was there when Doceree was just an idea, and now, as we scale toward becoming the global standard for HCP engagement, he brings the product vision and startup grit that this moment demands. With multiple AI-powered innovations on the horizon, his leadership will be instrumental in helping us raise the bar, for our partners, our platform, and the industry.”
Jain's comments underscore the deep trust and long-standing relationship with Varun, reinforcing the belief that his leadership will not only accelerate innovation but also enhance Doceree's AI-driven strategy. This strategic alignment at the highest levels of leadership ensures that Doceree remains at the forefront of delivering impactful, technology-enabled marketing advancements in healthcare.
Learn more about how Doceree is transforming HCP engagement: www.doceree.com