CASE STUDY
Legacy brand boosts pharmacist engagement and market presence in the UK
Drive impactful outreach among pharmacists through precision-driven targeted campaigns.
See how a legacy pharma brand in the UK partnered with Premium Programmatic, powered by Doceree, to elevate brand visibility and increase pharmacist engagement during the competitive cold, flu, and allergy season.
By executing a targeted campaign across specialist medical publishers and measuring its impact through a Brand Lift Study, the initiative broke through established preferences and carved space in a crowded market.
- Learn how deterministic targeting helped reach over 30K pharmacists during peak season.
- Explore how contextual messaging within specialist medical publishing environments integrated seamlessly into the pharmacist journey.
- See how high-frequency exposure created stronger visibility and improved brand recall among pharmacists.
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