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CASE STUDY

Pharma brand achieves 30% lift through sustained digital outreach

Drive impactful HCP engagement and awareness with precision-targeted digital campaigns.

Learn how a leading pharma brand leveraged Premium Programmatic, powered by Doceree, to launch a new vaccine and significantly elevate awareness of shingles therapy among HCPs.

Through a strategic multi-phase campaign, the initiative highlighted disease severity, amplified the vaccine launch, and reinforced brand recall across key specialties.

  • Explore how higher contextual outreach helped educate 60K+ HCPs on the severity of shingles.
  • See how multiple ad formats display capability boosted the vaccine’s visibility and engagement.
  • Discover how precision targeting delivered sustained engagement, leading to a 30% increase in therapy awareness.

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