CASE STUDY
Leading GERD therapy brand achieves 2X HCP engagement with communication cascade
What you'll get!
Sustain HCP engagement in low-involvement categories with data-driven, phase-based campaigns.
See how a top GERD therapy brand tackled creative fatigue and reinvigorated physician interest through a phased digital strategy using endemic, powered by Doceree.
With tailored messaging across three stages, the campaign educated, activated, and personalized communication to drive deeper engagement with gastroenterologists and consulting physicians.
- Discover how a phased approach re-engaged 35K+ HCPs monthly in a saturated category.
- Learn how real-time performance data shaped evolving creative and calls-to-action.
- Explore how personalized messaging led to 2X increase in HCP engagement.
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