CASE STUDY
Leading GERD therapy brand achieves 2X HCP engagement with communication cascade
Sustain HCP engagement in low-involvement categories with data-driven, phase-based campaigns.
See how a top GERD therapy brand tackled creative fatigue and reinvigorated physician interest through a phased digital outreach strategy using Premium Programmatic, powered by Doceree.
With tailored messaging across three stages, the campaign educated, activated, and personalized communication to drive deeper engagement with gastroenterologists and consulting physicians.
- Discover how Premium Programmatic’s higher reach re-engaged 35K+ HCPs monthly in a saturated category.
- Learn how real-time performance data informed creative and calls-to-action strategy.
- Explore how personalized and contextually relevant messaging led to 2X increase in HCP engagement.
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