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WHITE PAPER

Bolstering Transparency in Programmatic Pharma Messaging

Take control of your Point-of-Care media with IAB’s ads.txt standard

Discover how the IAB's ads.txt standard can transform programmatic messaging in the pharmaceutical industry. This standard boosts transparency ,fights fraud, and builds trust in the Point-of-Care ecosystem. Implementing it effectively connects your brand with HCPs at the right moment, increasing your communication confidence.

  • To gain insights into how the ads.txt standard can bolster trust and transparency in programmatic pharma advertising.
  • Learn best practices to effectively implement ads.txt in your Point-of-Care marketing strategy, ensuring compliance and maximizing HCP engagement.
  • 91% of U.S. pharma marketers prefer programmatic messaging platforms — discover why adopting ads.txt is crucial to staying ahead.

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Maximize Your Impact with Transparent Programmatic Messaging

Uncover the Impact of Ads.txt on Your Point-of-Care Strategy

Adopting the IAB's ads.txt standard can transform your programmatic advertising strategy, creating a more reliable and efficient ecosystem. Learn how to reduce confusion, fight ad fraud, and enhance your outreach to HCPs clearly and effectively.

  • Ensure your ads appear on trustworthy platforms to uphold the integrity of your campaigns.  
  • Safeguard your investment by preventing unauthorized sellers from misrepresenting your brand in the programmatic landscape.  
  • Communicate your messages precisely and effectively, directly influencing HCP engagement and improving patient outcomes.
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